Wednesday, April 20, 2011
2011 Presentations
You should of received the four presentations from the 2011 PR Lifelines in Health Care Conference. Presentations by Gina Hayes, Stephanie Tortorici, Robbie Schneider and the luncheon presentation by Holly Vonderheit and Sue Finkham have all been made available via PDF for conference attendees. If you did not receive these presentations please email prlifelines@gmail.com.
Thursday, April 14, 2011
Feedback, Feedback
We want your feedback on how we did at this year's PR Lifelines in Health Care conference. You should of received a personal email invitation to take a Zoomerang survey about the conference. We appreciate you taking the time to take this survey as this provides us with important data to use to make next year's conference even better.
Thursday, March 31, 2011
2011 PR Lifelines Agenda
Below you will find the 2011 agenda for the PR Lifelines in Health Care conference:
8:00-9:00 - Registration with coffee/tea
9:00-10:15 - Conference Welcome by Bob Dittmer, APR
Keynote Speaker: Gina Hayes, GM Edelman Health: "Health Engagement: Now and Next"
10:30-11:45 - Morning Breakout Sessions
Session A: Stephanie Tortorici, Edelman Health: "Afraid to Commit? Steps to Fearless Engagement"
Session B: Robbie Schneider, ABC, Franciscan St. Francis Hospital: "Strategic Integration of Social Media"
Session C: (PRSSA) Jennifer Paton and Alycee Archie: "So Just What are Benefits Anyway?"
12:00-1:15 - Luncheon Speakers: Holly Vonderheit and Sue Finkam, IU Health: "From Research to Results: The IU Health Brand Launch Journey"
1:30-2:30 - Afternoon Breakout Sessions
Session D: Moderator: Deb Schrum, Jaspar County Hospital: "IHMPRS Roundtable: Issues and Challenges in Healthcare Public Relations"
Session E: Moderator and Participant: Greg Clarke, GlaxoSmithKline: "Healthcare PR Fears: Policies Verses Potential Using Social Media"
Session F: (PRSSA) Fred Bagg, APR, Fellow PRSA, Franciscan St. Francis Health: "A Day in the Life...."
2:45-4:00 - PRSSA Resume Review Roundtables, Moderator: Julie Vincent, APR
2:45-3:45 - General networking session (very light refreshments)
8:00-9:00 - Registration with coffee/tea
9:00-10:15 - Conference Welcome by Bob Dittmer, APR
Keynote Speaker: Gina Hayes, GM Edelman Health: "Health Engagement: Now and Next"
10:30-11:45 - Morning Breakout Sessions
Session A: Stephanie Tortorici, Edelman Health: "Afraid to Commit? Steps to Fearless Engagement"
Session B: Robbie Schneider, ABC, Franciscan St. Francis Hospital: "Strategic Integration of Social Media"
Session C: (PRSSA) Jennifer Paton and Alycee Archie: "So Just What are Benefits Anyway?"
12:00-1:15 - Luncheon Speakers: Holly Vonderheit and Sue Finkam, IU Health: "From Research to Results: The IU Health Brand Launch Journey"
1:30-2:30 - Afternoon Breakout Sessions
Session D: Moderator: Deb Schrum, Jaspar County Hospital: "IHMPRS Roundtable: Issues and Challenges in Healthcare Public Relations"
Session E: Moderator and Participant: Greg Clarke, GlaxoSmithKline: "Healthcare PR Fears: Policies Verses Potential Using Social Media"
Session F: (PRSSA) Fred Bagg, APR, Fellow PRSA, Franciscan St. Francis Health: "A Day in the Life...."
2:45-4:00 - PRSSA Resume Review Roundtables, Moderator: Julie Vincent, APR
2:45-3:45 - General networking session (very light refreshments)
Wednesday, March 9, 2011
2011 Registration Form Now Available
The 2011 PR Lifelines in Health Care Conference Registration Form is now available. It is located on the right hand side of the blog. Register now!
Thursday, March 3, 2011
From Research to Results: The IU Health Brand Launch Journey
The theme for the 2011 PR Lifelines Luncheon is "From Research to Results: The IU Health Brand Launch Journey. Guest speakers include Holly Vonderheit and Sue Finkam both of Indiana University Health.
Holly Raver Vonderheit, APR, led internal and public relations efforts for the recent launch of the Indiana University Health brand. She first joined the organization as Manager of Marketing and Communications, overseeing marketing for Riley Hospital for Children, and was later promoted to Director of Communications & Public Relations. Currently an adjunct instructor for IUPUI's School of Journalism (public relations sequence), Holly has also taught healthcare marketing in IUPUI's SPEA graduate program.
Prior positions include Vice President of the Riley Children's Foundation as well as public relations roles with the Indianapolis Convention & Visitor's Association and Noble of Indiana. She began her career as a newspaper reporter and holds both a BA (Journalism) and MA (Public Relations) from Ball State University.
Sue Finkam, FACHE, serves as Director, Statewide Marketing for Indiana University Health. In this role, Sue works closely with a dozen IU Health hospitals to assist them with their marketing efforts and also serves to oversee corporate partnerships and events. She joined the organization in 2005 to serve as IU Health North Hospital's Manager of Marketing and Public Relations. She transferred to the corporate offices in 2008.
She began her career as an athletic trainer, became a board certified ergonomics consultant, ran a multi-state consulting business and has spent a great amount of her career in safety glasses and hard hats working with manufacturing and distribution. Sue has an undergraduate degree in sports medicine and a master's degree in management. She also served as an adjunct professor for four years at the University of Indianapolis, has written a newspaper column, a professional journal column and authored a textbook.
Holly Raver Vonderheit, APR, led internal and public relations efforts for the recent launch of the Indiana University Health brand. She first joined the organization as Manager of Marketing and Communications, overseeing marketing for Riley Hospital for Children, and was later promoted to Director of Communications & Public Relations. Currently an adjunct instructor for IUPUI's School of Journalism (public relations sequence), Holly has also taught healthcare marketing in IUPUI's SPEA graduate program.
Prior positions include Vice President of the Riley Children's Foundation as well as public relations roles with the Indianapolis Convention & Visitor's Association and Noble of Indiana. She began her career as a newspaper reporter and holds both a BA (Journalism) and MA (Public Relations) from Ball State University.
Sue Finkam, FACHE, serves as Director, Statewide Marketing for Indiana University Health. In this role, Sue works closely with a dozen IU Health hospitals to assist them with their marketing efforts and also serves to oversee corporate partnerships and events. She joined the organization in 2005 to serve as IU Health North Hospital's Manager of Marketing and Public Relations. She transferred to the corporate offices in 2008.
She began her career as an athletic trainer, became a board certified ergonomics consultant, ran a multi-state consulting business and has spent a great amount of her career in safety glasses and hard hats working with manufacturing and distribution. Sue has an undergraduate degree in sports medicine and a master's degree in management. She also served as an adjunct professor for four years at the University of Indianapolis, has written a newspaper column, a professional journal column and authored a textbook.
2011 Breakout Session Leader - Stephanie Tortorici of Edelman
Good news just keeps coming in regards to the 2011 PR Lifelines in Healthcare Conference on Thursday, April 7th, 2011. We have now secured our first Breakout Session Leader Stephanie Tortorici of Edelman. Stephanie is the Senior Vice President, Group Manager in the Health Division of Edelman's Chicago office.
She brings nearly 20 years of agency and corporate healthcare communications experience, with expertise in hospital and health systems, pharmaceutical, association and insurance. Stephanie provides strategic counsel and support around elevating health messages and significant medical announcements. She is also involved in program development, media relations, stakeholder engagement, consumer outreach, physician education and issues management.
Stephanie currently is leading communications for University Hospitals of Cleveland, St. Antony Hospital in Chicago, Merck's blockbuster vaccine GARDASIL and Humana. She also has lead work for the Rehabilitation Institute of Chicago and the American Academy of Pediatric Dentistry.
She brings nearly 20 years of agency and corporate healthcare communications experience, with expertise in hospital and health systems, pharmaceutical, association and insurance. Stephanie provides strategic counsel and support around elevating health messages and significant medical announcements. She is also involved in program development, media relations, stakeholder engagement, consumer outreach, physician education and issues management.
Stephanie currently is leading communications for University Hospitals of Cleveland, St. Antony Hospital in Chicago, Merck's blockbuster vaccine GARDASIL and Humana. She also has lead work for the Rehabilitation Institute of Chicago and the American Academy of Pediatric Dentistry.
2011 Keynote Speaker - Gina Hayes of Edelman
The PR Lifelines Committee is proud to present the 2011 Keynote Speaker - Gina Hayes of Edelman. Gina is the Executive Vice President, General Manager of Health for Edelman's Chicago office.
Gina Rigozzi Hayes provides strategic communications counsel to a variety of organizations seeking to elevate a health-related message. Her clients have included pharmaceutical companies, health associations, public health organizations and consumer packaged goods companies, among others.
Gina and her team of 50+ professionals help clients across the healthcare spectrum optimize public engagement strategies. Some of her current clients include Abbott, Amylin-Lilly, Merck, Lundbeck, Pfizer, Wrigley, Sara Lee, Hologic, Merial and the American Medical Association.
We are very excited to have Gina as our 2011 Keynote Speaker for the PR Lifelines conference on Thursday, April 7 on the IUPUI campus.
Gina Rigozzi Hayes provides strategic communications counsel to a variety of organizations seeking to elevate a health-related message. Her clients have included pharmaceutical companies, health associations, public health organizations and consumer packaged goods companies, among others.
Gina and her team of 50+ professionals help clients across the healthcare spectrum optimize public engagement strategies. Some of her current clients include Abbott, Amylin-Lilly, Merck, Lundbeck, Pfizer, Wrigley, Sara Lee, Hologic, Merial and the American Medical Association.
We are very excited to have Gina as our 2011 Keynote Speaker for the PR Lifelines conference on Thursday, April 7 on the IUPUI campus.
Subscribe to:
Posts (Atom)